tobyaw: (Frogmarch 2002 - Whitby)
posted by [personal profile] tobyaw at 10:31pm on 03/02/2011 under , ,
Barr’s are dropping Diet Irn Bru — in a rebranding exercise, it is going to called Sugar-Free Irn Bru. As with many of the juices on supermarket shelves, the word “diet” is viewed as old-fashioned, and the phrase “no added sugar” has taken its place. Which makes some sense, but it does mean that we’re defining the drink in terms of the one thing that it doesn’t contain.

Similarly, the vegetarian breakfast at Morrisons café is called a Meat Free Platter. The only mixed breakfast on their menu that doesn’t contain meat is the only one with “meat” in its name.

It seems a bit backwards.
location: St Andrews, Scotland
tobyaw: (Frogmarch 2002 - Whitby)
posted by [personal profile] tobyaw at 10:31pm on 03/02/2011 under , ,
Barr’s are dropping Diet Irn Bru — in a rebranding exercise, it is going to called Sugar-Free Irn Bru. As with many of the juices on supermarket shelves, the word “diet” is viewed as old-fashioned, and the phrase “no added sugar” has taken its place. Which makes some sense, but it does mean that we’re defining the drink in terms of the one thing that it doesn’t contain.

Similarly, the vegetarian breakfast at Morrisons café is called a Meat Free Platter. The only mixed breakfast on their menu that doesn’t contain meat is the only one with “meat” in its name.

It seems a bit backwards.
location: St Andrews, Scotland

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