Toby Atkin-Wright

I subscribe to the Daily Telegraph web site. I’m a long-term reader of the paper, and although I haven’t picked up a physical copy in years, and it is now a feeble shadow of its former self, I still find enough premium content for the subscription to be good value. And I think it is important to pay content creators and service providers.

But they’ve started adding pop-ups telling me to turn off my ad blocker. I find it hard to describe how annoying this is. I’m paying them money, and yet they are nagging me to let them show me adverts that I don’t want to see. There is something very wrong with the world. And with companies driven by advertising.

(On a more positive note, I’m hoping that YouTube’s changes to disallow smaller channels from joining their advertising programme will mean that many fewer of the videos I watch online will have ads.)