“Spin doctor” is the term commonly used by the media to refer to Baldwin. Since the term is used across the political spectrum, I don’t think it is necessarily pejorative.
I think it _is_ a perjorative. Not necessarily unfair, but just saying ;)
How we phrase things is always an indication of what we really mean. Hence why I've not bothered on voting on how we should refer to the current Government.
Was amused that last month’s Guardian news story about the appointment of Baldwin to Miliband’s team called him Labour’s “principal media strategist”, and didn’t use the phrase “spin doctor” in the article.
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The phrase 'spin doctor', rather than 'Director of Strategy and Communications'. The phrases use are intended to make a point, one way or another.
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How we phrase things is always an indication of what we really mean. Hence why I've not bothered on voting on how we should refer to the current Government.
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It was there in the URL, though:
http://www.guardian.co.uk/politics/2010/dec/13/tom-baldwin-ed-miliband-spin-doctor
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